The centerpiece of the San Francisco Transbay development, the construction is governed by the Transbay Joint Powers Authority (TJPA). It serves as the primary bus terminal-and potentially as a future rail terminal-for the San Francisco Bay Area.
Consider the National Museum of African American History and Culture, where the Walmart Welcome Center leads to the Bill & Melinda Gates Foundation Staircase to the Sweet Home Café “generously supported by Kaiser Permanente.” The nation’s flagship public museum is named for a donor, James Smithson, but it’s more reliant on private-sector partners than ever.The Transbay Transit Center (officially the Salesforce Transit Center for sponsorship purposes) is a transit station in downtown San Francisco. for nonprofit and public institutions to depend on private largesse, from Carnegie libraries to museum wings named for various philanthropists. Corporate naming rights are a slightly more recent phenomenon but have thrived in an era of record corporate profits, unparalleled personal wealth, and public-sector retrenchment. It has long been the status quo in the U.S. But when it comes to public transportation, every little bit counts. It doesn’t seem like much money to put your company’s name on what was billed (in the bid solicitation) as “an inspiring and iconic civic landmark in the heart of a vibrant new downtown.” It’s cheaper than a 30-second Super Bowl ad and just a third of what Levi’s pays to put its name on the San Francisco 49ers’ new stadium in Santa Clara.
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